Peter Pilotto for Target

In Designers, Shopping on January 15, 2014 at 11:23 am

Look-7.jpg target

Great excitement on opening my emails today – Peter Pilotto has done a range for Target. Woo hoo!

I’ve been obsessed with these clothes since I first saw their exquisite (and much imitated since…) digital prints in London Fashion Week reports five years ago – and I say ‘their’ because despite the singular name on the label, the clothes are designed by two men, the eponymous Mr Pilotto and Christopher De Vos.

Their biography gloriously encapsulates the global nature of modern high fashion: Pilotto is half-Austrian, half-Italian and De Vos is half-Belgian, half-Peruvian. The designers met whilst studying at Antwerp’s Royal Academy of Fine Arts in the year 2000. The label is based in London’s groovy East End.


From my first glimpse of them Peter Pilotto clothes joined the rank of the elite ranges I sneak into Liberty and Dover Street Market to stroke and sigh over. (Lanvin is top of that list…). These pics are from his spring/summer 2012, which was a particular favourite.

I treat them like museum artefacts to be appreciated, admired and adored, but which I could never buy. The dresses are around £1000, skirts £500.

So I’m thrilled to see that they’ve done a collection for Target, which will go on sale on February 9th. If the quality of my Philip Lim for Target sweatshirt is a benchmark, these will be worth having. The Philip Lim for Target dress at the top of the post will sell for US$69.99. Sweet.

Look-14.jpg Target $49.99Look-171.jpg TargetLook-3.jpg TargetLook-9.jpg target

Here are some of my favourite items from the Target collection and  you can click on this link for the full look book, as it appeared on Fashionista.

Some of the shapes look tricky to wear the way they’re styled here, but I can see great potential in the simpler pieces (how could you go wrong with a pencil skirt in one of those prints?) and I simply adore the tote bags.

40770-A-020-640x426Of course, if you live outside the US getting hold of the gear will be more of a challenge. Target doesn’t even exist in the UK and the Aussie stores didn’t get the Philip Lim range – so it will be a matter of begging US-based pals to shop for you, or accepting, as I did last time, that you’ll have to pay a little over the odds on eBay.

Or you could plan a little Stateside shopping vacation ha ha ha, although I’d rather pay more and not have to endure the mob scenes these designer ranges create when they are dropped into chain stores. Ugly.

And just to show why you should care, take a look at the last Peter Pilotto show at London Fashion Week last year.

  1. US $69.99 … Has to be some serious unethical clothing manufacturing going on here ( material costs, labour, freight, profit …can’t possibly be paying anyone decent/living wages and selling them for that !) … Probably best that australians cant buy them easily …

    • I fear you’re right, but I don’t think Australia is any more free of sweat shop fashion than other first world countries… Clothes are more expensive, but that’s more to do with import duties from my researches. It’s a very tricky issue and it really bothers me too x

      • Dear M, Best response is DON’T buy cheap clothing.
        If we stop buying the crap eventually producers will stop producing it/throwing it at us. B

      • Most people can only afford cheap clothing… It has it’s place in my life and I feel lucky that I’ve got enough good stuff bedded in that I can top it up with ‘fun’ buys, without being entirely dependent on it. But I don’t like the overly throwaway attitude that has come with it. That’s wrong on every level. x

    • Yes indeed Jo, just can’t be right and it isn’t. Australia is suffocating under the over supply (retail and landfill) of cheap clothing. Nightmare. B

  2. Very pretty clothes. Very Pucci if Pucci was still designing, I would think.

    Sadly Target in Australia is not that fabulous…

    • I hadn’t understood until I Googled it that Aussie Target is just the name and logo – totally different company, which is so weird. Same as Woolworths, I guess. It took me a while to get my head around that when I first came to Aus.

  3. Your disapproval of sjp’s outfit in the age today is hilarious as it highlights the arbitrary nature of your whole ‘industry’ . That outfit is no more or less absurd than any other she wears! Why are blue green and yellow lace dresses so heavenly but red is naff? I guess red just has to wait its turn. Honestly…are you serious?

    • Hi Simone. I am serious… Most of the time I think SJP looks amazing, but that outfit just floored me, for all the reasons outlined. Why is red lace naff? Because it’s brash and unsubtle and associated with cheap lingerie. Lace dresses in other colours are a fresh idea which hasn’t been re-visited for a long time (increasingly rare in fashion). What did you think of SJP’s outfit? I’d love to know. Maggie

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